
About Bruce
Inspiring leaders and managers to build champion teams and customers for life.
As a five time CEO and current Company Chairman and Director, Bruce is a proven transformation leader with extensive experience across a range of industries including real estate, media, financial services, technology and retail. He is a passionate leader of change, and he believes that better leadership is critical to improving business performance through people.
His various achievements include:
- Led real estate giant Colliers out of the 1990’s property recession;
- In six months took a single product from losing $600,000 per year to a $2.2 million profit;
- Also led Kerry Packer’s ACP Media, and iconic NZ company Canterbury International;
- Oversaw the largest debt restructure in NZ corporate history – $1.8 billion at Yellow Pages Group;
- Has made over 2,000 speeches and presentations in NZ, Australia, Asia, UK and USA.
Bruce is now a professional director with a portfolio comprising six boards, is a highly regarded advisor to business leaders, and is one of Australasia’s leading conference keynote speakers.
The best leaders don’t shout
How to engage your people, manage millennials and get things done.
In The Best Leaders Don’t Shout five time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. In this jargon free book and enlightened pathway to improving business performance, Bruce tells memorable stories and shares simple tools, lists and templates, summaries and questions that will help everyone from CEOs to team leaders to build better workplaces, more engaged teams, and happier customers.
Once you read this book, you’ll want a copy for each and every person on your leadership team. Your people will thank you, and so will your customers, and bank manager.
This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read.
John Spence – USA Top 100 Business Thought Leader
OveR 5000 copies sold IN NEW ZEALAND.
Do you aspire to be a better leader? purchase your copy today.
IN MY OPINION…
Bruce Cotterill: Auckland’s council is out of its depth and out of money
If I am reading the room correctly, many of us are becoming sick of the Covid-19 excuse box. You know what I mean. That commonly occurring line that poor performance has occurred "because of Covid". One of our champion "Covid blamers" is departing Auckland Super City...
Bruce Cotterill: Brace yourself – this landing could get bumpy
There's an old saying that economists have predicted 15 of the last three recessions. To be fair, they earned that reputation in the old days, when they tended to see the downside of most things. So their behaviour in the past few years has surprised me. In many cases...
Bruce Cotterill: Making the case for education
We've been talking about it for a long time. It's casually referred to as dumbing down. I always thought it was an accidental by-product of experimenting with different approaches to teaching and learning. But I'm starting to wonder if it's intentional. I'm also...
Bruce Cotterill: Looking for the Super in the City
Somebody once said that big organisations are dumb. The comment wasn't meant to be mean or disparaging. It simply meant that as organisations become larger, the challenges in staying close to customers, responding quickly to changes in the market, and having the...
Bruce Cotterill: Disaster has its lessons to teach us
I never thought I would go there. But last week I had the opportunity to go and I did. I never thought I would go to Pike River. In fact, I never gave the topic much thought at all. Despite the tragedy there almost 12 years ago, I had become numb to it. Not because of...
Bruce Cotterill: The Cup is gone – now let’s not lose our tourism industry
I'm disappointed about the America's Cup. I don't mind admitting that I enjoyed the hoop-la of the event — the crowds, the racing and the unbridled pride that came with it. Every time we've hosted it, Auckland has created an environment and atmosphere better than any...