About Bruce
Inspiring leaders and managers to build champion teams and customers for life.
As a five time CEO and current Company Chairman and Director, Bruce is a proven transformation leader with extensive experience across a range of industries including real estate, media, financial services, technology and retail. He is a passionate leader of change, and he believes that better leadership is critical to improving business performance through people.
His various achievements include:
- Led real estate giant Colliers out of the 1990’s property recession;
- In six months took a single product from losing $600,000 per year to a $2.2 million profit;
- Also led Kerry Packer’s ACP Media, and iconic NZ company Canterbury International;
- Oversaw the largest debt restructure in NZ corporate history – $1.8 billion at Yellow Pages Group;
- Has made over 2,000 speeches and presentations in NZ, Australia, Asia, UK and USA.
Bruce is now a professional director with a portfolio comprising six boards, is a highly regarded advisor to business leaders, and is one of Australasia’s leading conference keynote speakers.
The best leaders don’t shout
How to engage your people, manage millennials and get things done.
In The Best Leaders Don’t Shout five time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. In this jargon free book and enlightened pathway to improving business performance, Bruce tells memorable stories and shares simple tools, lists and templates, summaries and questions that will help everyone from CEOs to team leaders to build better workplaces, more engaged teams, and happier customers.
Once you read this book, you’ll want a copy for each and every person on your leadership team. Your people will thank you, and so will your customers, and bank manager.
This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read.
John Spence – USA Top 100 Business Thought Leader
OveR 5000 copies sold IN NEW ZEALAND.
Do you aspire to be a better leader? purchase your copy today.
IN MY OPINION…
Let’s Stop Throwing Good People On The Scrapheap?
This week Prince Charles celebrated his 70th birthday. Nothing unusual in that I hear you say. And you’re right. People, including working people, turn 70 every day. What is unusual is that Prince Charles, at 70 years of age, still hasn’t commenced the job he’s spent...
Five Ways For Businesses To Prepare For The Next Financial Crisis
There are signs that the next financial crisis may be looming. Bruce Cotterill offers 5 simple steps to help you and your business to prepare.
1. Do you have the right people?
2. Keep your external advisers close
3. Make sure your customers feel valued
4. Listen to those at the coalface
5. Invite and listen to feedback – even when it hurts.
“The Least Corrupt Nation” – It’s A Unique Value That Deserves Protecting
Last year, I heard a disturbing story of corruption from a building site. An Auckland Council building inspector was on the site of a new home build on Auckland’s North Shore. A new New Zealander was the developer, and the entire build team comprised immigrant labour....
Can We Be A Better Tourism Destination?
I think we live in the best country in the world. Our lifestyle takes a lot of beating. We’re close to the oceans and the mountains. And our distance from the rest of the world is now an advantage rather than a curse. I’ve just spent two weeks travelling in France....
Is That Inflation I See In My Beer?
A couple of weeks ago I went out and joined some mates for an end of week drink on Friday night. Nothing unusual in that, I hear you say. Correct. I bought a round of drinks. Four beers to be exact. It cost $48.20. Yup, 12.05 each. That caught me by surprise. A year...
5 Questions To Start A Conversation With Your People
These five questions enable you to set up a positive conversation with your people, without the distress of a formal performance review.









