
About Bruce
Inspiring leaders and managers to build champion teams and customers for life.
As a five time CEO and current Company Chairman and Director, Bruce is a proven transformation leader with extensive experience across a range of industries including real estate, media, financial services, technology and retail. He is a passionate leader of change, and he believes that better leadership is critical to improving business performance through people.
His various achievements include:
- Led real estate giant Colliers out of the 1990’s property recession;
- In six months took a single product from losing $600,000 per year to a $2.2 million profit;
- Also led Kerry Packer’s ACP Media, and iconic NZ company Canterbury International;
- Oversaw the largest debt restructure in NZ corporate history – $1.8 billion at Yellow Pages Group;
- Has made over 2,000 speeches and presentations in NZ, Australia, Asia, UK and USA.
Bruce is now a professional director with a portfolio comprising six boards, is a highly regarded advisor to business leaders, and is one of Australasia’s leading conference keynote speakers.
The best leaders don’t shout
How to engage your people, manage millennials and get things done.
In The Best Leaders Don’t Shout five time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. In this jargon free book and enlightened pathway to improving business performance, Bruce tells memorable stories and shares simple tools, lists and templates, summaries and questions that will help everyone from CEOs to team leaders to build better workplaces, more engaged teams, and happier customers.
Once you read this book, you’ll want a copy for each and every person on your leadership team. Your people will thank you, and so will your customers, and bank manager.
This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read.
John Spence – USA Top 100 Business Thought Leader
OveR 5000 copies sold IN NEW ZEALAND.
Do you aspire to be a better leader? purchase your copy today.
IN MY OPINION…
Auckland Transport: The highway is already there!
Today, the debate about Auckland’s traffic woes took another step with Auckland Transport announcing their new 10-year budget. It seems heavy on improving our roads, which it is notable for a couple of reasons. I’m not referring to the $10 billion capital cost. I get...
The most important question in business.
Today I want to talk about what I call the “most important question in business”. That question goes like this – “what are you trying to achieve”. It probably sounds obvious, but based on my experiences over the years, most...
Introducing Bruce Cotterill’s Blog For Business
Hi I’m BC – and welcome to my blog for business. During my executive career, I learned about management and leadership as I went along. I didn’t have the luxury of the internet as my teacher. Sure, I read books and listened...
The Job, The Kids, The Wife & Me
It is the biggest and busiest week of your life. The week when your first child is born. Twenty years ago I had that moment, except that my busiest week happened threefold. Firstly we finished the renovations on the house just in time for baby to arrive. Secondly, my...
First Day Blues? Not Here!
Yesterday my daughter started her first real job. She’s 21 and is in the final throes of her business degree. For as long as I can remember, all she’s ever wanted to do is work in advertising. She’s majoring in Advertising and Marketing. She’s done ok. She’s...
7 Simple Steps to Win More New Business
Earlier this month I spent some time with a team of senior Sales Executives and their Sales Managers. The purpose of the session was this: they had been losing big ‘new business’ pitches, so we decided to review the business development process from brief to pitch. To put it into perspective, these guys are all working on business that can generate revenues of up to $1 million from a single client. So, we are talking about intelligent, well-presented, senior men and women who are all pretty capable.