About Bruce
Inspiring leaders and managers to build champion teams and customers for life.
As a five time CEO and current Company Chairman and Director, Bruce is a proven transformation leader with extensive experience across a range of industries including real estate, media, financial services, technology and retail. He is a passionate leader of change, and he believes that better leadership is critical to improving business performance through people.
His various achievements include:
- Led real estate giant Colliers out of the 1990’s property recession;
- In six months took a single product from losing $600,000 per year to a $2.2 million profit;
- Also led Kerry Packer’s ACP Media, and iconic NZ company Canterbury International;
- Oversaw the largest debt restructure in NZ corporate history – $1.8 billion at Yellow Pages Group;
- Has made over 2,000 speeches and presentations in NZ, Australia, Asia, UK and USA.
Bruce is now a professional director with a portfolio comprising six boards, is a highly regarded advisor to business leaders, and is one of Australasia’s leading conference keynote speakers.
The best leaders don’t shout
How to engage your people, manage millennials and get things done.
In The Best Leaders Don’t Shout five time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. In this jargon free book and enlightened pathway to improving business performance, Bruce tells memorable stories and shares simple tools, lists and templates, summaries and questions that will help everyone from CEOs to team leaders to build better workplaces, more engaged teams, and happier customers.
Once you read this book, you’ll want a copy for each and every person on your leadership team. Your people will thank you, and so will your customers, and bank manager.
This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read.
John Spence – USA Top 100 Business Thought Leader
OveR 5000 copies sold IN NEW ZEALAND.
Do you aspire to be a better leader? purchase your copy today.
IN MY OPINION…
Where are the Leaders as NZ Crumbles?
We’re seeing a lot of things breaking down at the moment. I’m not sure if it’s more than normal or if we’re just reporting it more, but it feels like we are failing a lot. We Kiwis can be a pretty laid back people. But it feels like our public services and...
Hard times ahead – bank on it
The big problems never start here.
The events that change our economic lives, like the oil shocks of the 1970s, or the 1987 stock market crash, always start somewhere else. The Asia Crisis began in Thailand in the late nineties and of course the GFC in 2007-08 was kicked off by collapses in the US mortgage market.
Covid-19: Get out, see NZ, and keep an industry alive
This week I received a message on LinkedIn. It was from the CEO of a well-known privately-owned tourism company. They, like many in the sector, have been hammered by the impact of the virus and the associated global halt of the tourism industry.
Small business paying the price of the coronavirus fight
I try to stay away from matters of politics when I write. But the events of the last few months, and the last few days in particular, are making it hard for me to keep my distance. The reason is simple. Politics, and our politicians, are intervening more and more in...
Thanks for keeping us in the fight
Lately, I’ve been involved in a series of executive reviews. Some of them were delayed from the March year end because of the lockdown, and we have just completed a couple of others based on the June year end. The executives in question have included a couple of CEO’s...
Businesses must remind customers they exist
On the surface, there appear to be plenty of success stories in the aftermath of the Covid-19 lockdown. As a nation, we are back into the full swing of things at work, unlike many of our trading partners who are either continuing or returning to full or partial...









