About Bruce
Inspiring leaders and managers to build champion teams and customers for life.
As a five time CEO and current Company Chairman and Director, Bruce is a proven transformation leader with extensive experience across a range of industries including real estate, media, financial services, technology and retail. He is a passionate leader of change, and he believes that better leadership is critical to improving business performance through people.
His various achievements include:
- Led real estate giant Colliers out of the 1990’s property recession;
- In six months took a single product from losing $600,000 per year to a $2.2 million profit;
- Also led Kerry Packer’s ACP Media, and iconic NZ company Canterbury International;
- Oversaw the largest debt restructure in NZ corporate history – $1.8 billion at Yellow Pages Group;
- Has made over 2,000 speeches and presentations in NZ, Australia, Asia, UK and USA.
Bruce is now a professional director with a portfolio comprising six boards, is a highly regarded advisor to business leaders, and is one of Australasia’s leading conference keynote speakers.
The best leaders don’t shout
How to engage your people, manage millennials and get things done.
In The Best Leaders Don’t Shout five time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. In this jargon free book and enlightened pathway to improving business performance, Bruce tells memorable stories and shares simple tools, lists and templates, summaries and questions that will help everyone from CEOs to team leaders to build better workplaces, more engaged teams, and happier customers.
Once you read this book, you’ll want a copy for each and every person on your leadership team. Your people will thank you, and so will your customers, and bank manager.
This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read.
John Spence – USA Top 100 Business Thought Leader
OveR 5000 copies sold IN NEW ZEALAND.
Do you aspire to be a better leader? purchase your copy today.
IN MY OPINION…
The graduates are alright – with some help
I often get asked to help some of our younger people. The call can come from a parent whom I know or from someone in business who recommends me as a person worth speaking to. Every now and then I get an approach from the young person themselves. As a result, I seem to...
Turning Scarcity into Business Advantage
Somewhere in the distant fog of my memory is a dim recollection of the highlights of my high school years. Some memories stand out. Others less so. One piece of nostalgia that is easy to overlook was my attendance at Economics class. I was in what was then called the...
Could someone make a decision, and just do something?
It’s been good to be out and about again. And I can’t help but observe the way people in business are going about things. I saw someone the other day who reminded me of the way things were done many years ago. It made me think. He was in a selling role in a retail...
Don’t bet on the death of the office just yet
There seems to be plenty of commentary predicting the ‘death of the office’. This, of course, has come as a result of the new ‘work from home’ regime that has seen many of us remain busy and effective without having to go to work each day. We have been able to sit in...
Covid 19: Media, Tourism, and Small Businesses Need Us
In a few days time we will have crawled out of the darkness of lockdown and we’ll begin to understand what life at level three looks and feels like. There is no question that we have done a good job of minimising the potential damage to our population and our health...
Treat Your People Well – They Need it Right Now
As business owners and managers, many of us are trying to understand what the new ‘post Covid 19’ economy will look like. There are plenty of discussions about what the future might have in store and we are already starting to see evidence of difficult discussions....









