About Bruce
Inspiring leaders and managers to build champion teams and customers for life.
As a five time CEO and current Company Chairman and Director, Bruce is a proven transformation leader with extensive experience across a range of industries including real estate, media, financial services, technology and retail. He is a passionate leader of change, and he believes that better leadership is critical to improving business performance through people.
His various achievements include:
- Led real estate giant Colliers out of the 1990’s property recession;
- In six months took a single product from losing $600,000 per year to a $2.2 million profit;
- Also led Kerry Packer’s ACP Media, and iconic NZ company Canterbury International;
- Oversaw the largest debt restructure in NZ corporate history – $1.8 billion at Yellow Pages Group;
- Has made over 2,000 speeches and presentations in NZ, Australia, Asia, UK and USA.
Bruce is now a professional director with a portfolio comprising six boards, is a highly regarded advisor to business leaders, and is one of Australasia’s leading conference keynote speakers.
The best leaders don’t shout
How to engage your people, manage millennials and get things done.
In The Best Leaders Don’t Shout five time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. In this jargon free book and enlightened pathway to improving business performance, Bruce tells memorable stories and shares simple tools, lists and templates, summaries and questions that will help everyone from CEOs to team leaders to build better workplaces, more engaged teams, and happier customers.
Once you read this book, you’ll want a copy for each and every person on your leadership team. Your people will thank you, and so will your customers, and bank manager.
This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read.
John Spence – USA Top 100 Business Thought Leader
OveR 5000 copies sold IN NEW ZEALAND.
Do you aspire to be a better leader? purchase your copy today.
IN MY OPINION…
Control freak? Definitely sometimes!
Earlier this month, I was asked to get involved in a sales transaction that was at risk of falling over. By the time I arrived it had fallen over. We’re trying to resurrect it. It’s a decent sized deal – over $50 million.
How to get the Right People doing the Right Things, Right
“Your assets go out the door at 5:00pm” the old cliché goes! With the ever-increasing focus on service-orientated businesses, the phrase becomes more and more real every day.
Sadly the importance of those assets is not always recognised. Managers don’t seem to understand how much there is to be gained by understanding the needs of your people and treating them well.
How to Grow Your Business and Stay in Control.
Last week I had an interesting discussion with one of my consultancy clients. He’s a terrific guy, highly entrepreneurial, and very successful. Like a lot of entrepreneurs he has lots of big ideas. He was discussing his latest one when I pulled him up and said,...
Lead Like Everyone’s Watching …Because if they’re not, they will be soon
Last week it happened again. I continue to be amazed by how little is understood about the importance of leadership in the management of businesses.
During the last 20 years I have walked into more than 200 companies as an executive, consultant, advisor, client or potential director. Despite the amount of money spent on training and development (not to mention the recent and dubious pastime of hiring inexperienced freelancers as “business coaches”) the same old challenges remain.
9 Questions and 9 Reasons – How to Help Your People to Change Habits
Change programmes come into Companies in various guises. Some are a result of a missed opportunity or missed target. Others the result of acquiring or being acquired. Some, simply through product changes or new personnel. At the extreme end are those forced as a result of an often invasive consulting process, whereby your people are already offside before you start
8 Great Questions to start a conversation with your customers.
Last week I sat with a small management team at a software company, discussing their plans. These people are moderately successful but are wanting to take their business to another level. Like many mid sized business entrepreneurs, they are not sure how to do so.
It began quite simply! I asked, “what do you think your clients think of you?” For the first time, the room went silent. Not because their client relationships are bad, but because they didn’t know.