Inspiring Leaders

engage your people - manage millennials - GENERATE customer LOYALTY
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About Bruce

About Bruce

As a five time CEO and current Company Chairman and Director, Bruce is a proven transformation leader with extensive experience across a range of industries including real estate, media, financial services, technology and retail. He is a passionate leader of change, and he believes that better leadership is critical to improving business performance through people.

His various achievements include:

  • Led real estate giant Colliers out of the 1990’s property recession;
  • In six months took a single product from losing $600,000 per year to a $2.2 million profit;
  • Also led Kerry Packer’s ACP Media, and iconic NZ company Canterbury International;
  • Oversaw the largest debt restructure in NZ corporate history – $1.8 billion at Yellow Pages Group;
  • Has made over 2,000 speeches and presentations in NZ, Australia, Asia, UK and USA.

Bruce is now a professional director with a portfolio comprising six boards, is a highly regarded advisor to business leaders, and is one of Australasia’s leading conference keynote speakers.

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    keynote, conference And public speaking

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    The best leaders don’t shout

    How to engage your people, manage millennials and get things done.

    In The Best Leaders Don’t Shout five time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. In this jargon free book and enlightened pathway to improving business performance, Bruce tells memorable stories and shares simple tools, lists and templates, summaries and questions that will help everyone from CEOs to team leaders to build better workplaces, more engaged teams, and happier customers.

    Once you read this book, you’ll want a copy for each and every person on your leadership team. Your people will thank you, and so will your customers, and bank manager.

    This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read.

    John Spence – USA Top 100 Business Thought Leader

    OveR 5000 copies sold IN NEW ZEALAND.

    Do you aspire to be a better leader?  purchase your copy today.

    The impact of Bruce’s material was so significant on me and my business that I purchased 600 copies and sent them to my clients.
    James Collins, Managing Director Bluesky Wireless
    I read 50+ business books a year and in my humble opinion this is one of the best. Right up there with Dale Carnegie and Jim Collins. I am going to buy a copy for each of my SLT and we will use the framework as a catalyst for our strategy planning and execution in 2019
    Once in a decade a business "How To" book comes along that really breaks the mould, and here it is. Cotterill knows the game and with skill and inside knowledge provides a perfect guide through the pitfalls of management and leadership. The Best Leaders Don't Shout nails the course … it is a sheer delight. Cotterill has indeed been there and done most of it. His writing is concise and razor sharp and it reads like a novel, a guide book and a mentor to your business ambition. Don't miss out.
    Sir Bob Harvey, Former Mayor, Waitakere City, New Zealand, Author, Professional Director 
    His understanding of our business, and awesome sense of humour made his presentation engaging and entertaining. Attendees rated him the best they have heard to date!
    Turusha Naidoo, National Events Manager ANZ Bank
    Had the hardest spot of the conference and lifted everyone. He is a true pro – ability to read the audience and adapt accordingly. Scored amazingly high on feedback forms. Would HIGHLY recommend. Loved him. Our delegates rated him 10 out of 10, which doesn’t happen very often!
    Melanie Middleditch, Events and Sponsorship Manager Professionals Real Estate Group
    Everyone I have spoken to since were blown away and ‘totally inspired’ by your presentations.
    Kelly Walden, Portfolio Manager, Conferences  Employers and Manufacturers Association
    Brilliant Masterclass. The most engaging and tangible 2 day course I have attended. Bruce has given me some useful ideas and processes which all make sense without complexity. This will absolutely help me connect the dots to lead a successful team. If you want to achieve what you want to achieve, Bruce will make it happen!
    Michael Edmonds, Regional Manager Business Banking ANZ Bank
    I know for sure - if I can use all of Bruce's advice I will have a team that strives every day, loves working for our company, has job satisfaction, understood what they need to do, were the culture they wanted to be, knew that I cared, and had a boss that was not afraid to break the mould for them!
    Tracey Wilson, Regional Manager Business Banking ANZ Bank
    It’s not often that you get a speaker who connects with everyone in the audience from 25 to 65 years old and ranging from small business owners to senior corporate managers. If this is what you are after, Bruce is your man. Ranging from leadership to management, managing millennials and sharing entertaining and thought provoking anecdotes Bruce nailed it. If you haven’t yet had Bruce as a keynote speaker you have a treat in store.
    Dave Hooker, Executive Director Association of Convenience Stores

    IN MY OPINION…

    9 Questions and 9 Reasons – How to Help Your People to Change Habits

    Change programmes come into Companies in various guises. Some are a result of a missed opportunity or missed target. Others the result of acquiring or being acquired. Some, simply through product changes or new personnel. At the extreme end are those forced as a result of an often invasive consulting process, whereby your people are already offside before you start

    8 Great Questions to start a conversation with your customers.

    Last week I sat with a small management team at a software company, discussing their plans. These people are moderately successful but are wanting to take their business to another level. Like many mid sized business entrepreneurs, they are not sure how to do so.

    It began quite simply! I asked, “what do you think your clients think of you?” For the first time, the room went silent. Not because their client relationships are bad, but because they didn’t know.

    TOM PETERS: Still fantastic after all these years.

    In 1982 McKinsey consultants Tom Peters and Bob Waterman wrote “In Search Of Excellence”. Many regard it as one of the most influential business books of all time. It also launched Peters as one of the world’s pre-eminent business management “gurus”. He’s since written a number of books and made hundreds of speeches, preaching his no nonsense, return to basics brand of management thinking. Last week Tom Peters was at my old school, Auckland University, and I went along.

    Super City? Super Shambles!

    This week we have had the news that yet another civic authority is in financial strife after years of mismanagement, excessive borrowing and living above its means. Only this time, it’s not some far flung district hidden away in the depths of California, or an earthquake ravaged city in the South Island, or even a small district council an hour’s drive north of the city. This time it’s the city of Auckland, home of an amalgamation of local councils that were pulled together less than 5 years ago, with a view to the creation of a more effective organisation.

    Christchurch: Our City in Ruins (with apologies to Bruce Springsteen)

    Before I start with a new client, I usually jot down a few notes outlining my first impressions, preconceived ideas and what I think I will find. I often refer back to those initial notes, as they sometimes help me to stay on task as the risk of distraction threatens to take over in the new and needy organisation.
    I was privileged to be asked to conduct a review of the Central Christchurch Development Unit (CCDU) – the organisation within the Canterbury Earthquake Recovery Authority (CERA) responsible for leading the rebuild of the Christchurch CBD. The day before I started, I went for a walk around the dilapidated city. This is what I wrote that night.